News > Job Opportunity: Manager, Employer Development

Job Opportunity: Manager, Employer Development

posted on August 17, 2017
McMaster University

Manager Employer Development

With the goal of increasing employer awareness and recruitment at McMaster, as well as expanding work integrated learning opportunities for McMaster students,  the faculty and central career centres have partnered to develop an employer outreach campaign to align with the university’s new strategic mandate and branding initiative. This new campaign will involve the development of novel marketing materials and a centralized recruiting website, the launch of a CRM tool, and targeted phone and in-person outreach activities. Success of this campaign will be measured through “new” employer and community partner engagement with the university, and increased engagement of existing employers and partners.

Reporting to the career centre managers, the incumbent will act as a project manager and will lead the rollout of all technologies and communications, as well as stakeholder and employer engagement, needed for the successful launch and execution of McMaster’s newly developed employer outreach campaign. S/he will maintain an accurate database of work integrated learning opportunities on campus and effectively market programs to employers and community stakeholders.

S/he is also responsible for research, planning, development, documentation and evaluation of the campaign and its components.

Job Summary:

Identifies and initiates new strategic employer relationships to present a breadth of work integrated learning opportunities for McMaster students.  Responsible for the research, planning, development, documentation and evaluation of McMaster’s recruitment and employment programs.

Purpose and Key Functions: 

  • Develop strategic employer development plans ensuring employment objectives and target demographics are clearly defined.
  • Conduct interviews and focus groups with students, professionals, and employers to study the effectiveness of employment programs and initiatives.
  • Coordinate and schedule promotional events such as program information sessions and career fairs.
  • Develop and coordinate customer relationship management strategies.
  • Review and assess all experiential learning programs to make program modifications to streamline activities.
  • Determine timelines, resource implications, and fee structures for program design and redesign and develop budget proposals to sustain program delivery.
  • Develop and deliver presentations at conferences and workshops.
  • Develop business plans and detailed proposals for new experiential learning programs.
  • Write a variety of documents such as correspondence, reports, and proposals.
  • Liaise with all stakeholders involved in employment initiatives to ensure that deadlines and objectives are met.
  • Consult with other staff to develop and implement comprehensive program plans that align with the department plan.
  • Research, identify, implement and evaluate social media initiatives that augment existing recruitment programs for students.
  • Provide advice on the market potential of new programs and strategies to promote engagement.
  • Mediate between students and supervisors in difficult situations, establishing neutral ground during work terms.
  • Serve on various University committees relating to employment and community engagement.
  • Gather, compile and analyze information required to develop recommendations on matters such as program changes and compliance with government legislation and policies and ensure that program guidelines align with University regulations and are updated to reflect the competitive landscape and changing employment market conditions.
  • Attend and support key employer events and activities to demonstrate commitment to employer partnerships and foster new relationships for future employment.
  • Design and deliver innovative workshops and activities to enhance students’ employability skills.
  • Create, update and maintain a database of employer contacts to support a variety of activities such as querying past activities, corresponding with and tracking leads and new partners.
  • Remain current with Canadian and international government legislation, ethical standards, and policy documents which relate to employment, experiential learning, work integrated learning and privacy.


Ongoing responsibility for supervising up to 9 casual employees at any one time.


Bachelor's degree in a relevant field of study.

Requires 4 years of relevant experience.


  • Proven ability to manage high stress and high pressure situations with a high degree of maturity and professionalism is critical.
  • Extensive knowledge of various corporate/business industry sectors and labour markets is required.
  • Excellent written and verbal skills are essential.
  • Able to work effectively with a wide variety of people at different levels of the University and within the corporate community.
  • Computer literacy with advanced skills in Microsoft Word, Excel and PowerPoint as well as development and implementation of CRM and CMS tools.
  • Previous experience in managing projects, designing and facilitating sales and marketing presentations and collateral are all vital to the success of this position.
  • Must be goal and results driven to achieve targets
  • Demonstrated tact and diplomacy